Flux Growth Strategy
Flux Capital
3×
Organic Traffic
47
Technical Fixes
$340→$48
CPL Drop
#1
Rankings for 12 Terms
Overview
Flux Capital managed $500M in assets and had 0 organic search presence. Their entire client acquisition ran through paid LinkedIn ads at $340 CPL. We were challenged to build an organic growth engine from scratch in 90 days.
The Challenge
Financial services SEO is uniquely hard: every claim needs compliance review, content takes 3× longer to produce, and the keywords are insanely competitive. Most agencies promised 12-month timelines. We committed to 90 days.
Our Approach
How We Solved It
01
Keyword Architecture
Built a 2,400-keyword content map targeting mid-funnel "comparison" queries ignored by competitors. These had 40% lower competition but 60% higher intent than obvious head terms.
02
Content Engine
Built a compliance-aware content production system: pre-approved templates, writer briefs with legal boundaries, and a 48-hour compliance review SLA with Flux's legal team.
03
Technical SEO
Fixed 47 technical SEO issues including crawl depth, structured data gaps, and a JS-rendered content problem that had been hiding 60% of their content from Google for 2 years.
The Solution
What We Built
A programmatic SEO system generating 3 expert articles per week, a thought-leadership hub with pillar pages, and a backlink strategy targeting tier-1 finance publications. Organic became their lowest-CPL acquisition channel within 90 days.
3× Organic Traffic
"In 90 days Navsetu Labs built what our previous agency promised in 18 months. The strategy was surgical — every piece of content served a specific funnel role."
James Whitfield
Head of Marketing, Flux Capital
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